Equipment set up

This is where we make our animation. On the right is the mac with dragon frame opened up which is the software that we're using to make our animation. Each frame is taken by clicking the enter button on the mac. The mac is plugged up into the camera facing down on our work space where we're moving each frame to then put all together in premier…

Progress

16.06 
I have now finished all of my planning and storyboards for my animation. I moved on to starting to create my animation with a set up in the classroom. From home i have brought the products that i used in my animation to then use in the time we have in lessons. It's taken me around three hours to complete 30 seconds of animation. 
This is part of the animation in the making not edited or anything at the moment 

25.06 
We've now moved onto our second animation as we finished the first one by completing all the frames and editing it all together along with music on premier. We're now half way through the 2nd animation. These are some of the clips… We've now put all our finished clips on premier and edited them and also added appropriate music over the top.

1.07

After editing all the finished animations onto premier we moved on to our 3rd animation advert.

Stop Motion Practice

After planning what my animation will be like i decided to practice using the software and camera and set up to do a little short video of a babybel with the same style as what my animation will be. We opened the babybel and then ate it but all in 25 frames step by step and then changed the setting to 12 seconds per frame. This was our outcome… 

Story Boards Animation

Fireworks

Fruit salad

Coral of fish

Rainbow of sweets

Initial Planning

Form: I am going to create a advert. I was inspired by the idea of PES animations which show a series of different stop motion animation scenes. when doing research. It gave me the idea of advertising Rowntree sweets but in a more interesting way so that it appeals to my target audience. 



Animation type: I've picked to do stop motion for my animation because i think with my idea as it's mainly targeted at younger children and the hand-made effect of the stop motion will appeal to them. The animation will be spilt up into 4 clips which are only 30 seconds long and this will also keep the younger children engaged because the clips are short and satisfying. 

Selection of genre and style: The genre of my animation is abstract as it's going to be full of colours, patterns and sweets representing normal real life objects in a weird way.  

Storyline: In my clips i'm going to create different stories and scenarios using all of the different types of rowntree sweets e.g. jelly tots, fruit pastels, randoms, random rip ems, pick & mix and tooth frooties. This way it advertises rowntree which is my aim and it's going to be made in a interesting way for people to be engaged. 

1) The first one is going to be called "Making a fruit salad". In this clip we're going to use the sweets as fruit and animated chopping up the fruit and putting it in a bowl to then present out. In this clip i'll try and make the sweets look appealing in the fruit bowl with lots of colours and the colours of the sweets representing the fruits for example green fruit pastels for grapes. 

2) The second clip is called "fireworks" in this clip we're going to use the packets of the sweets to represent the packets of the fireworks and then get the sweets to shoot out of the packets into a dark sky which will then make lots of different patterns. 
3) The third clip is called "Coral of fish" i'm going to have a background of the ocean with green coloured sweets making seaweed flowing and then have three different coloured fish swim through all made out of sweets.
4) The last clip will be called "Rainbow of sweets" and every clip the rainbow will get bigger and bigger each line being a different coloured sweet and then at the end the rainbow is made up to then be put into a massive pot of gold to finish off the clip.

Story Boards Beanville

Opening scene

Key Event 

Current trends

I think my animation fits into the market place because it is very similar to other cartoons on at the moment that are really successful . The style is simple which will appeal as it's not hand to understand, the characters are funny and friendly. Also it's different as there is nothing with these characters on at the moment so it'll be different. I think my animation fits in well more with what is on and around on at the moment. The channels i would like my animation to be on is cbeebies or milkshake on channel 5 showing in the morning and then again around fish in the afternoon. this way it'll be on around the times my target audience will be up in the morning and back from school. Also if it's on these channels i know it'll be successful because the other animations that are on are very popular. 

Representations and Ethics in cartoons

Why does the writer of the article believe Rio 2 is problematic in terms of its representations?
The writer thinks that they way rio 2 portrays a few things is wrong. For example the voice actors are all latin american and african american and because of all the characters in rio 2 are jungle characters this could be seen as being rasist.

What are PEPs and why are they an issue for racial representation?
PEPs are problem contexts, entertainment contexts and performance contexts. They're are a issue for racial representation because it is known that in PEPs that black people are stereotyped as being the "bad" people in animations. Dr Charles Da Costa states "Within PEPs, black people and other genotypes have to be associated with vexing circumstances,". In family animations white people are used more frequently because it is said that people can relate and associate better with them and this is what causes the problems. It brings our certain stereotypes and makes it out that the black ethnicity is often characterised as villainy, athleticism and mockery. 

Why does Da Costa believe we end up with stereotypes in animation?
Da Costa believes that one of the reasons we end up with stereotypes in animation might be because "Decisions on character and performance must be made quickly in order for design and production processes to commence and advance." 
  
What does Turbo say about social mobility?
Turbo 2013, a film about a snail who aspires to race. It comes across that whites are favoured more. For example they are targeted and used for their stereotypes (Mexicans run a taco stand). 

Pitch Document

Pitch document from Evie Heffer

Treatment

Animation treatment 3 from Evie Heffer

Flash

To create a moving GIF/movie, you start by importing the images you want to animate. Place one of the images on the workspace and in the timeline above 'control click' 'add blank keyframe' and then add  the rest of the images. If you want to make the animation longer 'control click' add frame onto each key frame. Also when making the animation and you want to see what you have previously done on the frame before click 'onion skin' so as the see a trace. To create a 'symbol', after making the object, create a new layer, then 'modify' 'convert to symbol'. You can then delete the image off the workspace as it will appear in the library. 

I then went on to do my own and try out the same method but with different drawings and using some new techniques. 

Animation Comparison

Dot was created by a Nokia mobile phone and a microscope to magnify the camera. Dot is 9mm, in the making of the clip she had to have 50 replacements and is stuck to a wire so she is able to be changed at every new position easily. The style of animation was stop motion, for every frame they would move the phone along and change the model of Dot to make it look like she was running. They designed the model of Dot on sheets of paper, then using a 3D printer, they printed every position of Dot that was needed. The 3D model is then attached to thin wire and then painted. They created a background, laid out across a table, the camera is mounted above the set which moves below the camera. They use After Effects software to digitally remove any hands or wire. 

Peppa Pig is a 2D hand drawn kids animation. Pepper pig started off with a 3 minute script and storyboard which was pitched to a broadcaster. The original Peppa Pig looked a lot more like George at the time because of size. They decided to include a family along with Peppa because when it was first being created there wasn't a huge range of animations showing family life for families with young children and too appeal to young children. They decided on a family of four; Peppa, George, Mummy Pig and Daddy Pig. They used a computer called 'The Quantel Paintbox' which was a dedicated computer graphics workstation. 

Firstly they start with a script, they then turn each action of the character into a visual image, for each character they design they create a turn around which is the side, front and back image of the character, the animation is very simple as create a episode in a week, the characters only hop and don't walk so there isn't much animation to do. To make different poses for the characters they create a puppet for each so they are able to move body parts and facial features instead of drawing out every expression. The newly created characters are then sent to a lip sync apartment, who bring in the audio and lip sync the characters.

Legal and Ethical Views

Schedule

Budget and Scheduel

Schedule and budget from Evie Heffer

Animation200501 from Evie Heffer

My Budget 

Producer = £2088

Character designer = £500

Computer design = £2368

Computer colouring artist = £1816

Colourist 

Assistant model animator  = £5832

Checker 

In total = £12,604

Target Audience

My audience in general
Age: 3-5 years old

Gender: boys and girls 

Media consumption: other simple programs, good humour.

Typical reader
Name: Milly

Age: 3 years old

Average day: Milly has to get up at 8 every morning to go to school which is just down her road. She eats golden nuggets for breakfast while helping her mum get her two baby sisters ready as well, they're twins. Her dad goes to work really early in the morning. When she gets to school she has english maths and art, art is her favourite subject. At break she plays mums and dads with her best friend Lauren and her other friends in her class. When she gets home at about 3:30 she's allowed to watch TV for an hour until dinner. She normally watches pepper pig, when she's at home she also likes playing with her barbies and dolly/dolls house. 

Hobbies and interests: Milly loves art and her favourite is painting.

Spending power: Milly will get money for birthdays and christmas but as she's only three she doesn't work or make any money at all so she has to rely on her parents.

Typical media consumption: Milly loves watching cbeebies in the mornings and when she gets home from school. Her favourite is pepper pig. She also loves playing on her mums i phone and i pad on the cbeebies website where they have different actives and games to keep her entertained. 

Why would my animation appeal to my target audience?
My animation would appeal to my audience because it's for younger children and it's a very simple animation which they will be able to understand easier and find entertaining. It has good story lines and the episodes aren't too long which is good because they'll be interested and the episodes are short enough for them not to loose interest. The characters have a funny look to them which they will like looking as and the voices are different and high which will catch their attention. Also as it is something new to them it'll be a new experience and they might get excited about this. 

Story

• Series of episodes on a children's channel 
• Episode 10 minutes each
• Episodes that keep going all the time one after the other with different stories

My animation is a series about a family of beans. All the different characters are different types of beans. My film is for younger children hens the simple idea. In each episode the bean family and friends around the village they all live in go on different adventures and do different things. For example, in one episode the family goes out to the beach on a nice day and the episode is about their adventure or a episode about the children beans going to school and what they get up too. I have decide to make the episodes relate to children these days so they get interested more and have things to think about. My main character develops throughout the series by learning different lessons in each episode, this makes it interesting for the audience also gives off a good impression to the children watching it. 

1. Lana's birthday
2. Lana's first day at big school
3. Going to the zoo
4. Ballet show
5. Lana's little brothers football tournament 
6. Daddy bean's birthdya
7. Shopping trip out
8. Going to the beach
9. Mummy bean goes to hospital 
10. Lana gets a kitten

Voice Talent

Name of character: Lana
Personality of character: fun, friendly, happy, hyper, cheeky mischivious and naughty. 
Type of vocal performance required: high squeaky voice, friendly and bubbly happy.

Who i would pick: For Lana the bean i'm going to use Justin Fletcher who has been in a lot of things to do with children programs and especially cbeebies. I have chosen to use Justin Fletcher because i have watched different programs that he has been in and i think he fits my bean character really well. For example, He was the voice of the sheep in "Timmy Time" he doesn't speak as such but he makes high pitch noises for the lamb. He is also a main character in Something Special playing Mr tumbles and he is a really friendly happy character and that is what i need for mine.

https://www.youtube.com/watch?v=9yUtQOpG04w

Emotion Sheet

Final Design

Name: Lana Jelly Bean
Identity: Cheeky daughter in a family of beans
Age: 6, one year older than her brother
Family: Daddy bean, Mummy bean, brother (Leo) bean
Allergies: Custard 
Catchphrases: "long bean" "cool beans" 

Best friends: Jonny Runner Bean and Fran Baked Bean
Hero: Queen Bean
Idol: Fran Baked Bean (always tanned so she's jealous of her)

First words: "bean"
Hobbies: Being cheeky towards her parents because she thinks she's clever, always with her friends because she's a loving caring friendly bean.
Past loves: Jonny Runner Bean but now they're just best friends because it didn't work out.

Achievements: Won a lot of contests because she's very competitive and has a cheeky personality so gets away with a lot of things even if she shouldn't. She once got the highest mark in her class at Bean Primary School in her maths lesson and always wins the egg and spoon races at sports day.

Appearances: Every episode because she's main character. Gets in trouble a lot but is the main bit of entertainment. 

Idea Change

I have decided to change my idea from a cloud to a bean, it is completely the same just with a different appearance.

Doodle Sheet

First Ideas

Researching pixar

History Ownership and Structure
In 1979 Ed catmill has recruited George Lucas to join as head in Lucasfilms Computer Division  their job is to develop computer technology for the film industry. John Lasseter was invited to join the Lucasfilms in 1983 to work on Thomas Porters pool ball imagine as well as a short film. In 1984 the first short film was created by the animation studio it was called "The Adventures of Andr é and Wally B" it managed to do well and have flexible characters, hand painted textures and motion blur. 
In 1986 Steve Jobs brought the Computer Graphics Division from George Lucas to then make it into a independent company to now be known as "Pixar" at this time only 44 people were employed. This is also the year where "Luxo Jr" was created by John Lasseter. It was the first three dimensional computer animated film to be nominated for the Best Animated Short Film Oscar. They then went on creating a lot more short films that were really successful and as this went on new things were being created such as short films produced in stereoscopic 3D. Pixar then started to create commercials and won the CLIO award twice.
 In 1991 Pixar and Disney agreed to make a a computer generated animated movie together and this turned out to be Toy Story. Toy Story was the worlds first animated film and it was so big and successful, it was nominated for best original song, best original score and best original screenplay. 
After that Bugs Life, Toy Story 2, For The Birds, Monsters Inc, Finding Nemo (and more) were all created by Pixar, some more successful than others however they were all very popular. Still now Pixar are still going strong and making films everyone enjoys. More recent films that have been produced are Up 2009, Cars 2006, Monsters University 2013, Wall-e 2008. Pixar have made 14 films all together. 



Types of Product made
As well as films Pixar also made short films and adverts, the adverts are to advertise them as well as other company's for example sky broadband had a advert made by Pixar which featured Toy Story characters in it. They also just made adverts for the company like trident and Listerine.

Shorts
 
Directed by John Lasseter
Released 17th August 1986
Running time 2:12

Directed by John Lasseter
Released 2nd 1988
Running time 5 minutes 

Directed by Enrico Casarosa 
Released 6th 2011
Running time 7 minutes 

Adverts
https://www.youtube.com/watch?v=4Zv9vRz4QYM


paper man research

I have decided to reasearch paperman because it shows one of the different technologies that pixar uses to create there films and shorts ect. Paperman was made in 2012 as a black and white 3D hand drawn/computer animation romantic comedy short film produced by walt disney.
When making paperman they were trying to search for a way to merge 2d and 3d animation then a man called Kahrs discovered a animation system that gives artists an interactive way to craft the film. Paperman is described the inspiration for the films unique style of animation which was created with a new in-house technology called Meander. There is also another technique called "final line advection" which gives artists and animators a lot more influence and control over the final product.

BBFC

The BBFC stands for british board of film classification. There mission is to create age restrictions for certain purposes… 

To keep their independence the BBFC's income purely comes from the fees they charge for it's services, such as measuring the running times of the films DVDS and videos or any other submitted for classification. They are not organised for profit.

There finical affairs are administered by the council of management. To become a member of the council they're drawn from the manufacturing and serves of the film industry. Also banking, TV broadcasting and production also from the charity sector.

Council of management do not get a say in classification decisions and policy making. 

U means universal. Ages four and over but you never know what could scare or upset a certain child. Mainly pre-school for certain films. In U films the BBFC only let mild bad language be said such as "damn" and "hell". No sexual behaviour in U films other than kissing and cuddling. Violence is very mild. 

Pg means parental guidance. This means with parents there PG films should be okay for anyone of the age 8 or above. It's the parents choice they think their child will enjoy the film or not and like the content in it. Sex references are un likey. Comedy can also lessen the impact of innuendoes. Violence is mild.

12 + 12A

12A requires an adult to accompany a child under 12 seeing a 12A film. 12 can let a child watch it unless the child is under 12. 12A films are recommended for people over the age of 12 and not for really young children. The BFFC state that strong language ef 'fuck' can be passed at 12 or 12A depending on the manner in which it i used. Sex may be brief, verbal sex references should not go beyond what is suitable for young teenagers. operate violence is allowed but it should not dwell on detail. 

15 means that no teenager under the age of 15 is allied to see the film, buy or rent a 15. No film rated 15 is suitable for a child under the age of 15. 

There is no limit on the number of strong words to be used. More than 12 rated films and depends on the manner they're used and who uses the language. Sexual activity is used normally not in detail. Some sex scene last for a while too. At 15 there can be strong violence. Drugs are used mostly to try and get teenagers thinking about how they harm people (educational).

18 is for adults. No one under 18 is allowed to see them by or rant a 18 rated video. No 18 rated product is suitable for children.

There is no limit with strong language. There can be strong nude scenes and detailed sex scenes. Very strong and crude. They also make it educational in certain films to inform people about safer sex and health issues to do with sex. Strong violence is allowed and strong detailed. A lot of 18 films are a horror genre. Films rated 18 may cover difficult and strong subject themes. 

The BBFC settled on a PG rating for Coraline because of the following reasons...

Some scary moments in the film such as at the start in the credits there are images of rag dolls being torn apart and different bits in the film eyes are replaced with buttons. At PG the BBFC let there be parts of 'horror' in the film as they say it's up to the children and parents to take them to see the film or not. The 'horror' scenes are not as intense as films that are rated 18. Different sort of 'horror'. The whole film is not horror, there is also scenes which include comedy, silly songs and dancers which appeals to the younger audience and there is a similar plot devices in fairy tales. 

“Many children enjoy the excitement of scary sequences, but, where films are targeted at a younger audience, classification decisions will take into account such factors as the frequency, length and detail of scary scenes as well as horror effects, including music and sound, and whether there is a swift and reassuring outcome.”

Animation flowchart