Initial Planning

Form: I am going to create a advert. I was inspired by the idea of PES animations which show a series of different stop motion animation scenes. when doing research. It gave me the idea of advertising Rowntree sweets but in a more interesting way so that it appeals to my target audience. 



Animation type: I've picked to do stop motion for my animation because i think with my idea as it's mainly targeted at younger children and the hand-made effect of the stop motion will appeal to them. The animation will be spilt up into 4 clips which are only 30 seconds long and this will also keep the younger children engaged because the clips are short and satisfying. 

Selection of genre and style: The genre of my animation is abstract as it's going to be full of colours, patterns and sweets representing normal real life objects in a weird way.  

Storyline: In my clips i'm going to create different stories and scenarios using all of the different types of rowntree sweets e.g. jelly tots, fruit pastels, randoms, random rip ems, pick & mix and tooth frooties. This way it advertises rowntree which is my aim and it's going to be made in a interesting way for people to be engaged. 

1) The first one is going to be called "Making a fruit salad". In this clip we're going to use the sweets as fruit and animated chopping up the fruit and putting it in a bowl to then present out. In this clip i'll try and make the sweets look appealing in the fruit bowl with lots of colours and the colours of the sweets representing the fruits for example green fruit pastels for grapes. 

2) The second clip is called "fireworks" in this clip we're going to use the packets of the sweets to represent the packets of the fireworks and then get the sweets to shoot out of the packets into a dark sky which will then make lots of different patterns. 
3) The third clip is called "Coral of fish" i'm going to have a background of the ocean with green coloured sweets making seaweed flowing and then have three different coloured fish swim through all made out of sweets.
4) The last clip will be called "Rainbow of sweets" and every clip the rainbow will get bigger and bigger each line being a different coloured sweet and then at the end the rainbow is made up to then be put into a massive pot of gold to finish off the clip.