Design and target Audience

Character Summary

Summary
Lana is a cloud, she's the little girl in a family of 4. She is a cheeky, mischievous and naughty child who plans a lot of things with her brother who is a lot like her. Her parents who are also clouds always get wound up with the children as they test their patient but this is what makes the program entertaining. 

Personality
Naughty, cheeky, mischievous, trouble maker, cute, young, babyish and funny.

References
For my references i picked …
Tweety because she's a cute cartoon character and loveable, Karen out of outnumbered as she's very confidence and has a lot to say for herself but never means any harm, Spongebob because he's funny and friendly and Taz as he's very naughty and gets into trouble.

Idea feedback

I thought the feedback from my peers was good because you then understand from another persons point of view if your idea is any good or not. Even though it's brief and they only judge what you've written you then still know what is your best idea of not. Some of my ideas won't be able to expand and be as good as they can be but others can. I like having different opinions because you then think about it more and it's easier to pick your best idea. Using the feed back i think the idea i would carry on with is "The Cloud Family" as i think it's a very simple idea that could be changed in to bigger things. Although there is similar series like that they're all very successful and i think it could work out really well.

Animation Trends

2013
Frozen (musical)
Despicable me 2
Monsters University 













2012
Brave
Madagascar 3
Dr seuss Lorox

2011
Kung Foo Panda 2
Smurfs Movie
Cars 2








All of these films have the fact they're sequences in common because the original first films were all created a while ago and now films are being produced to follow on from that. Sequences are really successful if they're popular because it's more money being made as there is more to be interested about, if a audience liked the first film it's more than likely they'll go watch the 2nd one to see it be carried on. There is also more merchandise to be sold from the films. 
They're all computer animated made by well established companies like dream works and pixar. In the films the voices are hollywood stars which also makes them very popular. 
The target audience are families are all of the films above are all PG so all the family can enjoy it and all ages because they're entertaining. Action adventure films. Projected in 3D.

There is also different genres of animation for different target audiences… 

The Lego Movie
Cloudy with a chance of meatballs
These two films are successful but have a different target audience like a older group. Teenagers, 7-16 years old would enjoy as the humour appeals to all ages and they're quirky and entertaining.

Paranorman
Frankenweenies
Coraline
Mary and Max
9 
Nightmare before christmas (1995)
These films are also all animation films but have a completely different genre to the ones above. They're more scary and freaky for a older generation to enjoy.

Tv Series

CBeebies - FiFi and the flower tots and Postman Pat
Milkshake - Pepper Pig and Noddy
These are all 2D animation. All about adventures the main characters go on and the target audience are young children as they're baby programs and i used to watch them when i was much younger. 

Simpsons
Family Guy
South Park
Adventure Time
Ed, Ed and Eddy
The Regular Show













All of these shows are for older children and teenagers. Simpsons, Family Guy and South Park all have their own story lines and make more sense. Adventure time, Ed Ed and Eddy and The Regular Show are all more abstract and odd but all have the same target audience as they're enjoyable and popular.

Web Series 
The top youtube videos are targeted towards younger children even though every one enjoys them and are made for people to watch them over and over so that the videos get more views. The more views then the more recognised you get.
https://www.youtube.com/watch?v=LRQUd3vagSA

Animation on Vimeo is for older people as they're very detailed and have some educational bits in them. Younger children wouldn't understand them as well.
http://vimeo.com/993998

ASDF made a animation on the internet called "charlie the unicorn" they animation it self isn't great at all but it has become so successful because it's been recognised and everyone knows what it is and it's been talked about. It is also very catchy as the clips are weird and interesting but also the unicorns have annoying voices and say "charlie " over and over again therefore it gets into peoples heads after watching it. 
https://www.youtube.com/watch?v=Fu2DcHzokew

Deconstruction of ideas

Shapes in character design

Mike Wazowski
Ball, fun, friendly, happy bubbly personality, fits the theory
Sully
Rectangle, big, hard, dependable, reliable, nice guy, hero
Randall
Rectangle, nasty, scary, bad













Mario
Ball, happy, energetic, friendly, excited 
Wreck it ralph
Rectangle shaped body, hard, big body
Don Paolo
Triangle, pointy face features, coat is pointy, bad, nasty, evil

Character Design

"Character design is the combination of physical traits and narrative" 

Narrative/storyline define personality gives context (genre,location,setting) therefore has to feed into look and design of the character.

The face is the primary channel to express emotion (a reason for the many large headed characters. A lot can be said with posture and body language. This allows for personality traits to be identifiable in silhouette. 

Solarski states that how a character carries their physical weight can tell us about their personality - which body park they lead with is important. 

A hero leads with their chest.

Superman, heroic. 











Leaning with the pelvis gives off the impression they're laid back/lazy.



Shaggy, very laid back and lazy, doesn't care much.









Leads with their head means they're intelligent.



Popeye, leads with his head when walking.









Leading with the knees means they're a coward.



Goofy, leans on his knees, clumsy personality.










Cuddy
Power and dominance
Reduces arond expanding
Power: Expand takes up space
Weakness: cover up, make yourself look small.